L U C I M : B E E X T R A
"Be Extra" was an award-winning campaign all about encouraging people to lean into everything that makes them unique as individuals...and to use Lucim Lip and Lash products to help them do it. The concept was all about juxtaposition; we put our models in "plussed-up" wardrobe and makeup and shot them in every-day environments and situations.
This campaign won a 2023 Platinum Hermes Award
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
Product photography complemented the lifestyle shots by using the same color palette. There wasn't anything "extra" about the packaging itself, so we focused on propping and styling to carry the narrative through.
PHOTO: SYDNEY KANG
PHOTO: GRAHAM OAKLEY
PHOTO: SYDNEY KANG
PHOTO: SYDNEY KANG
PHOTO: SYDNEY KANG
PHOTO: GRAHAM OAKLEY
PHOTO: GRAHAM OAKLEY
PHOTO: SYDNEY KANG
PHOTO: SYDNEY KANG
PHOTO: SYDNEY KANG
PHOTO: GRAHAM OAKLEY
Beautiful photography paired with thoughtful typography and graphic treatments made for a striking campaign that came to life through social media channels.
A dedicated website was created to drive awareness, capture new leads, and further educate on the Lucim line while also introducing new customers to the company's other brands and products. To see the full website, click here.
CREATIVE DIRECTION: SCOTT FUHRIMAN, JOHN RASER | PHOTOGRAPHY: GRAHAM OAKLEY, SYDNEY KANG | GRAPHIC DESIGN: SCOTT FUHRIMAN, ARTEM PONOMAREV, SEAN TAYLOR | VIDEO: JACOB SHEPHARD
