PHOTO: SYDNEY KANG
L U C I M : K I S S D R Y G O O D B Y E
"Kiss Dry Goodbye" was a campaign designed to introduce the newest product in the Lucim line: lip balm. The lip balm came in two flavors and featured specific benefits and ingredients that we wanted to highlight. The price point and quality of the product demanded that the photography and additional collateral was elevated while still being fun and playful.
CREATIVE DIRECTION: SCOTT FUHRIMAN | PHOTOGRAPHY: SYDNEY KANG
