N e w A g e C o r p o r a t e B r a n d
After a series of mergers and acquisitions, and years of reimagined product strategies, the NewAge Corporate brand was in need of an update. We took a comprehensive look at everything; the logos, font systems color palettes, secondary graphics, photography, voice and tone, etc.
NewAge is a house of brands, so our aim was to create a brand that would be beautiful and dynamic on its own, but would also support all of the unique product brands that were in the portfolio. We also felt it was important to design for a digital world first and adapt appropriately for print, rather than the other way around which was oftentimes common in this industry.
As Creative Director, I helped lead the work of our in-house creative team in developing the multiple facets of the NewAge Corporate brand, which I then organized into the Brand Guidelines document you see here.
CREATIVE DIRECTION: SCOTT FUHRIMAN, JOHN RASER | GRAPHIC DESIGN: SCOTT FUHRIMAN, SEAN TAYLOR, SEAN MAHER
