P U N A H E L E
Punahele is a Hawaii-based brand with a focus on education and elder-care. The goal was to create a brand that captured the culture and spirit of the Hawaiian islands - including a deeply-held belief in caring for others.
I created two concepts for this brand. The client had their favorite, but I liked them both well enough to include here.
CONCEPT ONE
CONCEPT TWO
To get a look at the complete Punahele Style Guide, click here.
CREATIVE DIRECTION, ILLUSTRATION, DESIGN: Scott Fuhriman
