PHOTO: RODGER HOSTETLER
R E N E W : N O A G E L I M I T
Renew is a product designed to fight the negative effects of aging by stimulating natural HGH production in the body. The task at hand was to create a product launch campaign that would speak to a broad demographic (male and female from age thirty up) and touch on a wide variety of health benefits including including energy, weight loss, skin health, and sexual function.
This campaign won a 2023 Platinum Hermes Award.
DESIGN: ARTEM PONOMAREV
DESIGN: ARTEM PONOMAREV
DESIGN: ARTEM PONOMAREV
DESIGN: ARTEM PONOMAREV
DESIGN: ARTEM PONOMAREV
DESIGN: ARTEM PONOMAREV
Beautiful, bold photography was used to "stop the scroll" with bright colors and a look that was clean and elevated, but not too sterile, clinical, or boring.
PHOTO: RODGER HOSTETLER
PHOTO: RODGER HOSTETLER
PHOTO: RODGER HOSTETLER
PHOTO: RODGER HOSTETLER
PHOTO: RODGER HOSTETLER
PHOTO: RODGER HOSTETLER
PHOTO: RODGER HOSTETLER
PHOTO: RODGER HOSTETLER
One question we specifically wanted to answer as we built the narrative around Renew was: "Who should take it?" With such a broad demographic, it was difficult to tell a narrow, targeted story that would resonate with a specific customer. So, we created a series of videos that we called "Renew Moves." The concept was fairly simple: if you've experienced ______, then you probably need our product.
The success of the Renew line would depend in large part on testimonials of actual users. But gathering testimonials to be used in corporate channels can lead to problems when trying to create and maintain a cohesive brand aesthetic. So this guide was developed to aid in that process.
DESIGN: SCOTT FUHRIMAN
DESIGN: SCOTT FUHRIMAN
DESIGN: SCOTT FUHRIMAN
We created a website where all Renew traffic would be directed in order to continue educating, capture leads, and close sales. To take a look at the full website, click here.
CREATIVE DIRECTION: SCOTT FUHRIMAN, JOHN RASER | PHOTOGRAPHY: RODGER HOSTETLER | GRAPHIC DESIGN: SCOTT FUHRIMAN, ARTEM PONOMAREV | VIDEO: NO USUAL
