T A H I T I A N N O N I : T H E O R I G I N A L S U P E R F R U I T
Morinda was the first company to create a global supply chain for the exotic noni fruit back in 1996 when they created the Tahitian Noni brand. The term "super fruit" was coined to describe noni. After 25+ years in business, and hundreds of copycat products, Morinda sought to reestablish itself as the pioneer in the noni and super fruit industries.
CREATIVE DIRECTION: SCOTT FUHRIMAN, CHAD HEMELSTRAND | VIDEO EDIT: CHAD HEMELSTRAND, WESTIN SMITH
