T E M A N A : P A R A D I S E F O R T H E S K I N
Morinda was a company that developed a wide variety of health and wellness products based largely on an obscure fruit found in French Polynesia called noni. For years, the internal health benefits of noni were well-documented and explored. Topical benefits of noni were also well-known. After years of product development, a full line of luxury skin care products featuring noni was ready to be launched.
As the in-house Creative Director for Morinda, I worked with various groups on the naming, messaging, and positioning of our new brand: TeMana. I created the logo and core graphics and worked with my team of designers, photographers, and videographers to develop all aspects of the TeMana brand.
CREATIVE DIRECTION: SCOTT FUHRIMAN | PHOTOGRAPHY: CHAD HEMELSTRAND, SYDNEY KANG | GRAPHIC DESIGN: SCOTT FUHRIMAN, GARY DEMILLE, CHAD KELIILIKI, KELSEY HALLING | VIDEO: CHAD HEMELSTRAND, WESTIN SMITH