T H I S I S M O R I N D A
After 20+ years in business, the executive leadership team at Morinda wanted to remind their customers what they were all about. As the in-house Creative Director, I led our team of designers in the creation of a coffee-table style book that would tell the story of Morinda. We wanted to tell the story of our origins and cultural connection to Tahiti; our flagship product, Tahitian Noni Juice; our science-based approach to product development; and our phenomenal growth and worldwide expansion. We worked closely with our copywriters to craft a message that would educate and inspire (or re-inspire) those who read the book.
CREATIVE DIRECTION: SCOTT FUHRIMAN | GRAPHIC DESIGN: GARY DEMILLE, ERIC BUTTERFIELD
